為什麼網站都在問: 「 是否同意接受 cookie?」 Taking a Bite Out of Internet Cookies【本篇為全程英文講解】
Taking a Bite Out of Internet Cookies
#混合題型 #數位·科技·科學 #時事 #全英文講解
7/24 解析英語
作者 Brian Foden
閱讀時間 5分鐘
聽講解 聽朗讀
本圖文出處:
https://www.ivy.com.tw/newsLetter/cont/2024031210174548198?srslt...hGOMIIfxCBnuv8iqu_sp2gDcMEq8PMP3:
為什麼網站都在問: 「 是否同意接受 cookie?」 Taking a Bite Out of Internet Cookies
從很多方面來說,第三方 cookie 是廣告商的夢想成真。
目錄 / More to Learn / 中文翻譯(& 答案)
混合題型 | 本篇為免費學習文章 | 想看更多「Premium文章」請訂閱 IVY Engrest!
Ask your grandparents what cookies are, and you’ll probably be told they are tasty treats made from flour, sugar, butter, and a few other ingredients. Ever since 1994, however, the term has taken on a completely different meaning related to the internet. In that year, a 23-year-old American programmer named Lou Montulli invented the cookie. Fast-forward to the present day, and cookies have become not only commonplace but also a subject of growing concern, particularly third-party ones.
Cookies in the digital age have a few different names: internet cookies, web cookies, browser cookies, or just cookies. In the most basic terms, a cookie is a piece of text that contains some personal information about a user, such as log-in details or shopping cart contents. One type of cookie is called a first-party cookie. These are designed to make the user’s experience of a website smoother and more enjoyable. Generated by the website being visited, first-party cookies allow things like sign-in data to be automatically filled and language preferences to be retained from visit to visit. Without first-party cookies, visitors to websites would need to input information again and again every single time they visit a site.
On the other hand, third-party cookies are not created by the website a person visits but by other websites, or “third parties.” These are typically used for monitoring users’ online activity and building detailed profiles based on those patterns. Unlike first-party cookies, which improve user experience, third-party cookies are intended to help advertisers better target consumers. This is why individuals will often see ads that feature products related to their online searches.
單字片語整理
Words in Use
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ingredient [ɪnˋgridɪənt]
n. (食品)成分;(成功的)要素
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completely [kəmˋplitlɪ]
adv. 徹底地
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digital [ˋdɪdʒɪt!]
a. 數位的
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contents [kənˋtɛnts]
n. 內容物(恆用複數)
●
content [kənˋtɛnt]
adj. 滿足的(= satisfied)
n. 滿足
vt. 使滿足(= satisfy)
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generate [ˋdʒɛnə͵ret]
vt. 產生(光、電、熱);造成,引起
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preference [ˋprɛfərəns]
n. 偏愛
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retain [rɪˋten]
.vt. 保留,保有
●
input [ˋɪn͵pʊt]
.vt. 輸入
n. 輸入(電腦等)的資料(不可數);提供(意見)
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monitor [ˋmɑnətɚ]
.vt. & vi. 監視
n. 監視器;螢幕
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profile [ˋprofaɪl]
n. 側面像
n. & vt. 簡介
●
consumer [kənˋsjumɚ]
n. 消費者
●
term [tɝm]
n. 學期,術語,用語;期間
Extra Words
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fast-forward [͵fæstˋfɔrwɚd]
vi. 快轉
●
commonplace [ˋkɑmən͵ples]
a. 普通的
●
advertiser [ˋædvɚ͵taɪzɚ]
n. 刊登廣告者;廣告商
Practical Phrases
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take a bite out of 咬一口⋯⋯;減少/削弱⋯⋯
Kevin can’t wait to take a bite out of the delicious cake.
凱文等不及要咬一口美味的蛋糕。
●
in + Adj. + terms 以⋯⋯的方式來說
●
be intended to V (某物的)用意是⋯⋯
This French course is intended to introduce students to the French language.
這門法文課的用意是為學生介紹法國的語言。
More to Learn
automatically adv. 自動地
• With sensors, the lights in the hallway turn on automatically when someone enters.
走廊的燈裝有感測器,有人進入時就會自動亮燈。
字首 auto- 表「自己的」,以下介紹其他相關字:
a. autobiography n. 自傳
• The autobiography tells the life story of the famous author.
這本自傳描繪了這位名作者的人生故事。
b. autocracy n. 獨裁(制度∕國家)
c. autograph n.(名人的)親筆簽名
• The boy was delighted when he got his favorite athlete’s autograph.
拿到最愛的運動員親筆簽名讓那個小男孩很開心。
d. automobile n. 汽車
• The automobile industry has made major advancements in electric vehicles.
汽車行業在電動車方面取得了重大進展。
e. autonomy n. 自治權;有自主權的區域
中文翻譯(& 答案)
問看看你的阿公阿嬤「cookie」是什麼,他們可能會跟你說 cookie 是由麵粉、糖、奶油和一些其他的原料所製成的美味點心。然而,自 1994 年以來,這一個詞有了完全不同的含義,是與網路有關。那一年,一位名叫盧.蒙特利的二十三歲美國程式設計師發明了 cookie。時間快轉到現今,cookie 不僅變得普遍,而且還益發受到關注,尤其是第三方 cookie。
數位時代的 cookie 有好幾個不同的名稱:網際網路 cookie、網路 cookie、瀏覽器 cookie 或就只是叫 cookie。用最基本的話來說,cookie 是一段文字,其中包含一些關於使用者的個人資訊,例如登入的詳細資訊或是放在購物車的東西。有一種 cookie 稱為第一方 cookie。這些是被設計來讓使用者的網站體驗更加順暢、愉悅。第一方 cookie 由訪問的網站產生,在每次造訪時,可自動填入登入資料、保留語言偏好等等。若沒有第一方 cookie,每次訪問網站時就需要一次又一次地輸入資訊。
另一方面,第三方 cookie 並非由使用者訪問的網站產生,而是由其他網站 ── 也就是「第三方」── 所生成。這些通常用來監控使用者的網路活動並根據那些模式建立詳細的描述。與改善使用者體驗的第一方 cookie 不同,第三方 cookie 的目的在於幫助廣告商更精準地瞄準消費者。這就是人們常會看到廣告所推銷的產品跟自己的網路搜尋有關的原因。